A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:
- What Google My Business is
- How to use Google My Business effectively
- How to use Google My Business for SEO
- How to create a Google My Business account
Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.