The term content writing has grown increasingly common over the years, as traditional forms of advertising have fallen to the wayside.

Companies from all industries have discovered that success in the digital age requires more than traditional, outbound marketing strategies.

With content writing, companies can build emotional relationships with their target audience, paving the way for customer loyalty and brand engagement.

Content writing often forms the foundations of every digital marketing strategy, as emotive content is necessary for everything from blogging and SEO strategies, to email and social media promotion.

Here’s your introduction to content writing, and why it’s so valuable today.